"The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019."
– Statista
Email recipients who favor mobile-aware email marketing designs rose from 15% in 2015 to 27% in 2016
- Litmus
"Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns."
- Mailchimp
"This last year, the greatest number of emails were opened on mobile devices at 54%, Webmail ranked second at 30% and Desktop email opens dropped to 16%."
– Litmus
"Brands that segment audiences with promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not segment."
- Experian
"It is reported that for every dollar spent on email marketing, an average of $44 dollar return on investment is realized."
- Campaign Monitor
